top of page
Final major project
Ellie lyon is the brand I created to define who I am. I saw a gap in the market between the luxury market and cultural fashion that is a very personal aspect for me.my final major project shines a new light on Liverpool, combining irony, feminism and culture, a space i call the 'new feminism'. by marketing this i have developed the 'jilted' narrative.
I wanted my work to be a love letter to Liverpool and to promote the lack of self-consciousness to the rest of the world. I did focus a lot on the pandemic and how womens independence is the silent victim of the pandemic, and the reasonings was the fact it took couples back to the feeling of the 1950s.
BRAND BOOK
Reasoning's why of my branding, how i got to where i am. The message my brand carries and values and how I am planning to promote my message through my campaign. How it fits within the industry today and post-covid
CAMPAIGN BOOK
This campaign book outlines my concept and how I have managed to create a 360 campaign to promote my brand and values. I have explained my journey of how I started off to how I have got to my final shoots developing, The purpose of this book is to allow an audience to gain better knowledge and understanding of how I reached this point in my final major project to and be able to acknowledge the meaning of the ‘New feminism’
JOURNEY BOOK
Aim of this book is to explain and examine the journey I have taken to get to my FMP. There have been many key moments in my journey from brand me, Concept direction and development to fashion business management. I will also explain the skills I have developed along the process.
bottom of page